Proper storage not only impacts product appearance but also brand reputation, construction quality, and economic benefits. The following explains its importance from multiple perspectives and provides real-world examples.
1. Protecting Product Appearance and Brand Image
First impressions often determine customer trust. An African distributor reported that a shipment of stone-patterned metal tiles arriving in Hong Kong had been stored on damp ground, causing moisture to erode the underlying packaging. Upon unpacking, some tiles showed a slight whitening. While functionality was not affected, the customer mistakenly believed this was a quality issue, leading to product returns and negatively impacting the relationship.
2. Reducing After-Sales Risk and Transportation Losses
According to AttiRoof's export statistics, approximately 12% of after-sales issues are not due to manufacturing defects, but rather to moisture intrusion caused by improper storage or transportation. If the packaging is soaked by rainwater and not properly ventilated, and the tiles are stacked for more than 10 days, the colored sand layers between the tiles may adhere due to localized moisture condensation, resulting in localized color differences during installation. Standardized storage can significantly reduce these non-quality complaints.
3. Ensure Smooth Construction and Stable Progress
If tiles get damp during transportation or storage, some steel plates may slightly warp. While not noticeable, these issues can result in uneven seams and uneven tile surfaces during installation, affecting the overall flatness of the roof.
For example, in a large villa project in South America, improper warehouse storage caused approximately 300 tiles to slightly warp, requiring reorganization and delaying the project by five days. The project subsequently established a separate storage area, added a layer of skids and moisture-proof sheeting, and the problem was completely resolved.
4. Improve Customer Satisfaction and Repeat Purchase Rates
High-quality products combined with a comprehensive delivery experience can foster a stable customer base. AttiRoof statistics show that dealers with high-standard storage practices experience an average 26% increase in repeat purchase rates.
Good warehouse management not only demonstrates professionalism but also directly impacts customer trust and willingness to recommend the brand.